Shaping our donor work with young First Nations voices

Three Generations Of Aboriginal Australian Women
Three Generations Of Aboriginal Australian Women Doing Traditional Ochre Face Painting

Every NAIDOC Week is a time to recognise and celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. It is also an important moment to reflect on health outcomes and the urgent need for equity.

It is a time for all of us to listen to and learn from the voices of Aboriginal and Torres Strait Islander peoples. Stem Cell Donors Australia has been doing this as we reflect on health outcomes and the role we play. We want to use our voice to amplify these important messages and work towards fairer, stronger health outcomes for mob.

Right now, too many First Nations patients are going without a stem cell match.

First Nations people are 40% more likely to die from cancer than non-Indigenous Australians. For those who need a stem cell transplant, the chances of finding a matching donor are slim. There are very few First Nations donors on the registry, and overseas donor pools often do not often include people with Aboriginal and Torres Strait Islander ancestry. This means that for many patients, a match must come from within Australia.

That gap is costing lives.

What young First Nations people are telling us

As part of our work to address this, we have been listening to young First Nations people across the country. While our full research findings will be shared later this year, we want to share some early insights.

Awareness of stem cell donation is low, but interest is strong. Most participants had never heard of stem cell donation or the registry. Yet, 65% said they would consider registering if they had access to clear, credible and culturally safe information over time.

Motivations to donate are deeply connected to family and community. Looking after mob and saving lives are the strongest drivers. Many participants also shared concern that without more First Nations donors, patients from their community would not have a chance to find a match.

However, fears and uncertainties remain real. Worries about pain, long-term health impacts and needing time away from family and work were common, especially when information was unclear or difficult to access.

How young First Nations people want to engage

We heard clearly that building trust and understanding must come first.

The most effective approach is multi-layered. It starts with engaging Elders, families and community leaders to provide cultural permission and guide the conversation. Without this, outreach to young people can feel inappropriate or be met with scepticism.

Partnering with trusted community health organisations is critical. These are seen as culturally safe places to learn, ask questions and get support at every step.

Finally, social media is key. Platforms like TikTok, Instagram and YouTube are preferred by young people, especially when content is short, storytelling-based and shared by real people from within the community.

Our draft plan: Building understanding before asking for action

We know that we cannot do this alone. Our approach centres on community leadership, partnership and respect.

1. Developing the foundations

  • Consulting with community and continuing research

  • Establishing partnerships, including with NACCHO

  • Finding community advocates and storytellers

  • Making our language and materials culturally safe

  • Creating a thoughtful engagement and communications plan

2. Engaging and educating community

  • Partnering with community organisations to lead education

  • Supporting Aboriginal Health Workers and GPs with tools and culturally safe information

  • Engaging Elders to guide local messaging and give cultural permission

  • Supporting advocates and storytellers to lead education within their communities

3. Communicating with young potential donors

  • Storytelling on social media led by First Nations creators and influencers

  • Sharing honest, clear information to reduce fear and build trust

  • Targeted outreach through universities, sports clubs and youth programs

  • Maintaining connection and reinforcing positive impact after registration

How you can help

If there is any part of our plan that you or your organisation can help us achieve, we would love to hear from you. Your support can make a real difference in building stronger connections, improving awareness and ultimately saving lives.

For example, you could:

  • Introduce us to Elders and influencers in your community

  • Share your transplant or donation story

  • Let us know if you or someone you know is looking for a donor

  • Contact us if you are part of a community organisation and want to work together

  • Become a program advisor as we continue to develop and engage the community

  • Or reach out in any other way you feel could help educate and engage your community

This is an ongoing and evolving mission. The more people who get involved, the stronger and safer it becomes for mob who need it most.